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Digital Transformation

Digital Maturity Assessment

In order to compete effectively in the modern market, and to connect with customers in ways that make sense for them, all organisations are facing the need to bring not just their IT infrastructure but their whole existence up to date. 

‘Digital maturity’ is a holistic way of assessing an organisation’s ability to compete in today’s digital environment. Every enterprise is at a different stage, and industries differ widely as well – some, such as construction or manufacturing are generally classed as ‘digital laggards’, while others, such as telecoms or banking, are seen as ‘digital champions’. 

But digital maturity is not about bragging rights. Studies have shown that higher levels of digital maturity mean improved performance and stronger competitive advantages in areas such as time-to-market, cost efficiency, product quality and customer experience. 

A Digital Maturity Assessment looks at an organisation’s performance in several areas:

  • Human Capital
  • Technology
  • Data & Content
  • Channels
  • Operations 

Once an organisation’s digital maturity level has been determined, and any key gaps or threats identified, it can then work on a Digital Transformation Plan to address these, and improve its digital maturity and overall effectiveness.  

Who needs it?

Organisations facing the following demands or challenges should consider assessing their Digital Maturity:

  • Enhancing performance and competitive positioning: By addressing digital gaps in key areas, an organisation’s performance and ability to compete can be significantly improved.
  • Developing a Digital Transformation roadmap:A Digital Maturity Assessment gives an enterprise a clear and structured view of its current situation, and so to correctly prioritize the digital gaps that need to be addressed during the various phases of a transformation process.
  • Seeking a new digital-enabled strategy: ADigital Maturity Assessment allows an organisation to plan a new competitive strategy, centred around the development of digital capabilities and the adoption of new digital solutions.
  • Measuring progress against targets set by Corporate or Government:A Digital Maturity Assessment allows the organisation to measure its progress against any particular KPIs set for it, and to identify the main gaps to be addressed in order to meet the targets. 

Injazat Digital Maturity Assessment approach 

Injazat takes a systematic approach to Digital Maturity Assessments, and will work with its clients through the following process:

  • Interviews with senior management to:
    • identify the key business questions to be answered through a Digital Maturity Assessment;
    • qualify and quantify these questions to ensure they are measurable;
    • develop an initial set of hypotheses about what the Assessment might find.
  • Select the appropriate organisational aspects the Assessment should focus on (such as Human Capital, Technology, Data & Content, Channels, Operations, etc)
  • Tailor a questionnaire and other information-gathering templates to fit the client organisation’s situation and requirements.
  • Collect data through one-to-one interviews, workshops and analysis of relevant internal documents.
  • Analyse the data and compare against relevant benchmarks.
  • Identify core issues and their root causes, assess their impact on business performance, and prioritize potential opportunities for improvement.
  • Develop a plan to fill identified gaps and accelerate the organisation’s Digital Maturity journey.

 

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