In order to improve itself, an organisation must first know itself. Benchmarking gives enterprises this insight, to know how they compare to competitors or to industry best practices, across departments from Operations and IT to Sales and HR.
Managers frequently aim to achieve continuous improvement, and ultimately operational excellence – but without a yardstick to measure against, these targets can be arbitrary, and even unhelpful. Benchmarking provides regular measurement of the performance of whatever aspect of an organisation or department is required: products, services, processes, technologies, and so on.
By benchmarking performance against competitors, other relevant organisations or even other internal departments, an enterprise can make a meaningful assessment. And by analysing relevant case studies, managers can gain experience of superior performance – and start the process of changing to meet or exceed that level of performance.
Once an organisation has identified key best practices to follow, it can tailor them to suit its particular structure and mission, and begin embedding them within its own systems and processes – and then benchmarking them, in a cycle of continuous innovation.
Depending on the client’s requirements, benchmarking can cover many different areas, such as:
Who needs it?
Companies should look into applying benchmarking if they need to:
Injazat’s Benchmarking Approach
Injazat offers a systematic approach to benchmarking, based around core best practices but tailored to your individual organisation:
In order to compete effectively in the modern market, and to connect with customers in ways that make sense for them, all organisations are facing the need to bring not just their IT infrastructure but their whole existence up to date.
‘Digital maturity’ is a holistic way of assessing an organisation’s ability to compete in today’s digital environment. Every enterprise is at a different stage, and industries differ widely as well – some, such as construction or manufacturing are generally classed as ‘digital laggards’, while others, such as telecoms or banking, are seen as ‘digital champions’.
But digital maturity is not about bragging rights. Studies have shown that higher levels of digital maturity mean improved performance and stronger competitive advantages in areas such as time-to-market, cost efficiency, product quality and customer experience.
A Digital Maturity Assessment looks at an organisation’s performance in several areas:
Once an organisation’s digital maturity level has been determined, and any key gaps or threats identified, it can then work on a Digital Transformation Plan to address these, and improve its digital maturity and overall effectiveness.
Who needs it?
Organisations facing the following demands or challenges should consider assessing their Digital Maturity:
Injazat Digital Maturity Assessment approach
Injazat takes a systematic approach to Digital Maturity Assessments, and will work with its clients through the following process:
Buying a product on Amazon is as easy as a single click – literally. Searching for and starting a film on Netflix takes mere seconds. Making a payment in a shop can be as effortless as waving an Apple Watch over a terminal.
Your customers are growing ever more accustomed to the ease of these types of transactions – and are starting to demand it in all areas of their life, whether this is making a bank transfer, applying for a visa or registering a car.
Digital-native enterprises have been at the forefront of this shift in tech-driven customer service improvement, backed by significant investment in research and technology – leaving incumbents struggling to catch up. For many businesses now, simply offering a high-quality product or service at a competitive price is no longer enough.
What many incumbents fail to realize is, the customer experience has become an integral part of the product. The ease or otherwise of obtaining a product or service, and the post-purchase experience, have become a journey in which the product or service itself is only one small part.
While commercial companies are the most affected by this shift, public sector entities are also being buffeted by the consumer experience wave. Under pressure from citizens, users and governments themselves, the public sector is being challenged to re-organise itself around user expectations and demands for new technology and smoother experiences – rather than internal processes and politics.
In order to be successful at reshaping the customer experience, organisations need to have a clear understanding of customers’ needs and preferences – including the understanding that there is never just one type of customer.
The journey towards an improved customer experience can be long and challenging, with missteps not just possible, but almost certain. But completing the journey can pay back the time and effort spent many times over, delivering increased revenue, improved customer loyalty, and even simpler business processes.
Who needs it?
A Customer Experience Transformation programme may be right for organisations facing the following challenges:
Injazat’s Customer Experience Transformation approach:
Management in many organisations want to “go digital”. And some managers may not want to, but feel they ought to, even if they do not really understand what “going digital” means.
There are many different concepts of “digital” in terms of approaches for organisations, all of which may be equally valid – but not equally suitable for every enterprise. With so many ideas and conceptions around, the process of “going digital” can be fraught with challenges and potentially wasteful dead ends.
This is where a well-defined Digital Strategy is required – this will give an organisation clarity and a shared understanding and vision, for the foundation of a Digital Transformation plan.
In order to create a digital strategy, there are several key questions that must be answered:
Who needs it?
A Digital Strategy may be right for organisations facing the following challenges:
Injazat’s Digital Strategy approach
Bringing an organisation up to Digital Maturity – with up-to-date IT systems and processes, and a modern, efficient IT infrastructure – is on the wishlists of many leaders. But a key part of the challenges inherent in such a transformation programme is how your workforce will adapt to such a major change.
A Digital Academy can ensure your organisation’s staff are equipped with the knowledge and skills they will need to work with a new IT infrastructure, and can become part of a dynamic digital-minded enterprise.
By developing your staff with a dedicated Digital Academy programme, your organisation will reap the benefits of engaged, highly trained employees who are not only trained in your IT systems, but also retain the knowledge and experience they have gained in the past. These are the employees who will be best placed to spot opportunities in your organisation and drive change.
As workforces in the UAE and across the Middle East are often extremely diverse, with staff from different backgrounds, education levels and disciplines, and with different experiences, bespoke training programmes are critical.
Injazat can design a Digital Academy programme to cater to all areas of an organisation, with dedicated schemas for different departments and different levels. This ensures all staff have the knowledge and skills they will need for their particular roles, without being forced into a one-size-fits-all teaching plan.
Who needs it?
A Digital Academy may be right for organisations facing the following challenges:
Injazat’s Digital Academy approach
Continually monitor results, both in terms of staff response to and success within the Digital Academy, and feedback from within the organisation on its effectiveness.
Our solutions combine industry expertise with scale, propelling your enterprise towards digital transformation
Our broad portfolio of services and experience in managing diverse systems will enable you to transcend your boundaries into the smart and connected world
Empower your business with IT, managing traditional IT environment, while optimising infrastructure and adopting new technologies to enable to run an efficient IT operation that supports business objectives